8 Proven Ways to Attract More Tango Students

Here are the problems you don’t want:

You don’t want potential students to not know you exist.

You don’t want to spend money on marketing without knowing if it’s worth it.

You don’t want students that try your classes to never return.

You don’t want students who learn from you to leave.

You don’t want to be paid less than what you are worth.

You don’t want to spend your days posting on Instagram and Facebook.

Here is what you want:

You want new students to knock on your door excited to dance tango.

You want students that feel grateful to pay you what you are worth for what you offer.

You want to have enough requests that you can choose your ideal students.

You want to create an impact in people’s lives, see them smiling at the end of their tiring days.

You want to have time to connect with them, to feel like a family, and to have time for yourself.

You want your students to become raving fans, telling others they should try tango with you.

If what you read resonates with you I can help you.

How?

I am going to host a few group online sessions for tango teachers where we’ll discuss how you can go from the things you don’t want to the things that you want.

👉 If you can NOT join on the dates mentioned below, go here.

This way I can notify you when the recording is available and when future sessions are coming up, all focused on growing your tango school.

Why me? (Feel free to skip this)

My mission is to bring more people to tango and more tango to people.

In fact, every day since 31st of December 2019 I read the following sentence:

‘My vision is to bring one million people to tango.’

And I can’t do that alone.

Here is what you probably already know (warning: shameless bragging)

I am Dimitris Bronowski,

the author of the Curious Tanguero newsletter, the biggest weekly tango newsletter in the world.

I am the person who marketed the Tango Partner app and got over 30,000 people to download it (Although the app had serious problems, one of the reasons I left the team).

I wrote books about tango translated to 14 languages, that sold thousand of copies around the world.

I brought together hundreds of tango teachers, organizers and DJs to launch different tango projects.

I have been blamed by many that I am too much into marketing. Well. I am. And it works.

Here is what you probably don’t know about me:

Before deciding to leave everything and focus on my passion, tango, I lived a different life.

I was the CEO of Open Circles Academy in the Netherlands, a company that trained over 150,000 small business owners (dance studios, teachers, consultants, etc.) to grow their businesses.

We taught them how to get more customers, how to charge more for each service they provided, and how to create stuff that customers wanted to buy more of.

While being there, I also managed the transition of the whole company from live, on site, events, to online training. We sold online courses priced from 17 to 3997 Euros.

And then, I decided to focus on what my heart loves: tango.

Although publicly I mainly focused on social tango dancers, something else was happening under the surface.

Over the years I helped tango teachers and organizers that approached me to grow their schools and get more participants for their events.

During these interactions I realized something:

Things that were obvious to me, weren’t obvious for most tango professionals.

Most were oblivious to simple ideas that could help them fill their classes and charge more.

I resisted for years to put my full focus on helping teachers grow their schools in a big scale.

I felt that this would take me back to doing my old job.

But, as I received more and more requests the last two years from hundreds of professionals, I decided the time has come.

Together, we can bring one million people to tango.

Is it free?

It can be.

You can participate for free.

Then, if you feel that you learned something that will increase your income and fill your classes, you can donate based on how helpful it was.

I don’t want any tango teacher to not be able to attend simply because they couldn’t afford it or didn’t want to risk your hard-earned income.

I am here to help.

If you let me.